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Mission, Vision and Values

 

Our Mission is to supply our clients, all over the world, with fresh, safe fruits and vegetables of a high quality using various packing solutions that meets our clients' requirements.

Our Vision is to become one of the lead companies that have a share in the global fresh fruits and vegetables market. We also want to be an effective participant in raising the export sector standards that leads to raise the standards of the agriculture sector in general.

Our Values:  we do our best in order to improve our performance and provide our clients with high-quality fresh produce by keeping four basic values:

  • Innovation: We have a very talented team of employees in all the departments. They are developing their skills by researching new technics in their field. We search new technologies all over the world and adapt them to the local production conditions.
  • Client Satisfaction: Although we make sure that our product complies with the client’s satisfaction, we keep contact with clients after sale to know their comments and respond to them accordingly.
  • Social Responsibility towards our staff: We believe that we carry a responsibility towards our staff, our most valuable resource, so we are committed to deal with them equally without any discrimination based on race, religion or sex. We believe that treating them with respect leads to gain their loyalty and leads to better performance.
  • Social Resposibbility towards our environment: We are also committed to support and develop our society and care about our environment and to make an optimum use of our natural resources.